Sleepwear & loungewear
for every tier of retail
Rolling StonesDr PepperPeanutsPink FloydThe GrinchBillie EilishCoca-Cola
Sleepwear,
with a backstory.
Story Brands designs, develops and makes licensed sleepwear and loungewear. We take the names people love — musicians, films, icons — and turn them into the things they wear at the end of the day.
The encore
is the pajamas.
The tour tee was always the first thing fans changed into. We make it soft enough to sleep in, cut to the shape they already reach for, with artwork approved by the artist’s team.
See the music programsEvery piece starts
with a character.
We treat a sleep tee like a gallery piece.
Rolling Stones, Pink Floyd and Guns N’ Roses. Washed blacks, vintage cracks, the artwork given room.
How a story becomes
a program.
i.
Merchandise it
Which license, which customer, which shelf. The assortment is planned before a line is drawn.
ii.
Design it
Artwork, fabric, silhouette and fit, approved by the licensor and the buyer.
iii.
Make it
Sourced, sampled, produced and shipped on the retailer’s calendar.
Licensors
Licensors we design for. Availability depends on category, territory, channel and license term.