We kept seeing
the same sleepwear.
There was room
for something new.
The same fabrics. The same shapes. Season after season, a category with so much room for personality felt surprisingly familiar.
We started Story Brands because we could see the possibilities: a different fabric, a better proportion, a collection that captures what people love about a brand.
Our work brings creative design, merchandising, product development, sourcing and manufacturing together. We consider the whole product from the beginning—how it looks, how it feels, who it is for and what it should cost.
Story Brands is the sleepwear and loungewear division of Isaac Morris, with dedicated design, sales, sourcing and business development resources.
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Good design should
feel within reach.
We want to make sleepwear people are excited to find and comfortable buying. Quality, character and value belong in the same collection.