There was room
for something different.
Getting comfortable shouldn’t mean leaving your personality at the door. We started Story Brands because we wanted more from sleepwear: more imagination, more of the prints, characters and little details that make a favorite piece feel like you.
Serious about sleepwear.
Playful about everything on it.
Story Brands is the sleep and lounge division of Isaac Morris. Our designers, merchants, sourcing specialists and business development team sit at one table, so a good idea doesn’t get lost between departments.
From the start, we ask the practical questions too. Is it soft enough? Does the fit work? Is the price right? The best collections get all of those right together.
Love the look.
Live in the feeling.
i.
Make it mean something.
A brand is more than a logo. We find the emotion, attitude and details that make it recognizable, then carry them through the whole garment.
ii.
Make it feel good.
Fabric, fit and finish matter as much as the first impression. We develop for the everyday moments people actually live in.
iii.
Make it work together.
Creative ideas, product choices, target prices and retail presentation belong in one conversation. That’s how a collection gets built.
Every tier.
Every kind of fan.
Mass, club, off-price and specialty. Each customer shops differently, so the assortment, fabric and price change with the shelf, while the story stays the same.
See the work