Illustrative close-up of the construction and piping of striped sleepwear.
05 / Manufacturing

A good idea
deserves a
good garment.

Product development & manufacturing

Quality and value,
considered together.

A fabric can look right and still be wrong for the garment. A construction detail can change both the feel and the cost. We consider those choices together, with the customer and target price in mind.

Our work covers product development, sourcing and manufacturing. We turn the brief into specifications, review samples, coordinate approvals and carry the agreed details into production.

The aim is a well-made garment at an accessible price. That takes attention from the first fabric choice through to the finished product.

The production process

How we get there.

From the first brief to the final retail requirements.

01

Define the product

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Agree on the customer, garment shape, fabric feel, target price and delivery needs. These become the reference for development and costing.

Working reference: product brief and target cost.
02

Source the components

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Review fabric weight, softness and stretch alongside prints, trims and finishing. Compare the choices against the intended garment and cost.

Working reference: fabric and trim selections, with costing.
03

Develop & refine

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Turn the design into specifications and samples. Check fit, seams, closures, print scale and color, then record the changes needed before moving forward.

Working reference: sample comments and updated specifications.
04

Align approvals

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Coordinate the required product, artwork and packaging approvals. Keep approved samples and specifications clear so everyone is working from the same version.

Working reference: approved samples, artwork and specifications.
05

Coordinate production

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Work from the approved specifications and samples. Coordinate the production plan and review quality against the agreed fabric, measurements and construction.

Working reference: production plan and quality review.
06

Prepare for retail

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Check labeling, packaging and presentation against the retailer’s requirements. Bring the individual pieces together in the agreed sets, packs or assortment.

Working reference: retailer labeling, packing and presentation requirements.
What we look at

Small details.
Daily comfort.

Fabric

How it feels against the skin, how it drapes and how much stretch the garment needs.

Fit

Room at the shoulder, the rise of a pant and the ease needed to sit, sleep and move.

Construction

Seams, waistbands, buttons and trims: how they are made and how they feel when worn.

Presentation

Clear size labels, the right packaging and coordinated pieces that are easy to understand at retail.

Talk to our team

What are you
developing next?

Contact Story Brands

Let’s talk
sleepwear.

Tell us about the collection you have in mind. Story Brands inquiries go to Isaac Morris at info@isaacmorris.com.

Opens your email app. Review the draft and send it there.