Creative direction
A direction shaped by the customer, the season, the brand and the target price.
04 / DesignThe difference
The difference
is in the
decisions.
fabric, fit
and a fresh idea
Our design processHow a collection
How a collection
takes shape.
Explore the decisions that go into a collection.
01 / The brief
Who we’re designing for.
We start with who will wear the collection, where it will be sold and what it should cost. The brand and the customer’s habits give us a direction for the first sketches.
Working documents: product brief, customer profile and initial design direction.
Notebook imagery is an illustrative design study.
Designing with a brandA brand is more
A brand is more
than a graphic.
What people love about a brand should come through in the product.
A character’s personality might influence a silhouette. A familiar color can become piping or a stripe. We look for ways to make the whole garment feel connected to the brand.
We work within the licensor’s guidelines and build approval requirements into development. Alongside the artwork, we consider the customer, the target price and how the pieces will be sold together.
Explore the brand portfolio ↗From sketches to samples.
Artwork & print
Graphics and repeat prints sized for the garment, with colors that work across the collection.
Product development
Shapes, fabrics and trims developed into specifications, then refined through sample review.
Merchandising
Sets and separates planned together, with a purpose and price for each piece.
The wearing experienceMade for
Made for
real life.
Sleepwear has to feel good long after the first impression. We pay attention to room to move, fabric against the skin and details that make a garment easy to wear.